Top Product
BONZEL CREAM LIQUEUR
Bonzel Cream Liqueur is an Austrian creamliqueur made with whisky and cream. It has intense notes of caramel and exquisite vanilla. Perfect on its own, with ice or in cocktails. Available in an innovative 150 ml single-serving can. A favourite drink among women.
WE ARE PRIMERO
Founded in March 2000 in Cotonou (Benin), PRIMERO S.A. began life as a local distributor of imported drinks and food products. It was a business with a lot of competition and few opportunities for growth and innovation.
However, as Albert Einstein said, “Insanity is doing the same thing over and over again and expecting different results”. That’s why, when the economic crisis came along, the firm chose to take advantage of the situation and reinvent itself. Working with top European R&D experts, it created its own line of products designed to meet the needs and demands of the current market. With its constant commitment to creativity and innovation, PRIMERO S.A. quickly stood out from its competitors to become an important name in the sector and began opening up new markets.
